Elena and Anna - The Founders
Together we established a Boutique Consultancy Agency that exclusively collaborates with International Fashion Brands, guiding them through the projection and development process in new B2B markets. Our passion lies in the world of Bridal and Evening wear, with a special focus on hand-made and couture brands.
Our journey began back in 1999 when we met while studying Chinese in Beijing. It was during this time that we discovered the captivating Chinese culture, and one of our favorite study spots was an ancient Courtyard, or 四合院, nestled in the heart of Houhai Lake in Beijing.
Beyond Consulting
Almost 20 years later, we can rely on a trustful international network of partners, and lots of valuable experience related to China (and Asia at large), Europe, USA and Middle East in different domains, at the highest levels of requirements.
At The Fashion Courtyard, we are not just consultants; we are partners in the journey, and our dedication is not only to the industry but also to preserving the essence of cultural appreciation and bespoke consulting services.
How we work
We work together with Brands to support Commercial Growth, Marketing and International Distribution Network, tailoring options that better suit each brand unique DNA. And on the other side with the Boutiques, in order to help them grow and find the best products for their target.
Where to find us
You can find our team: In April and October at NYBFW, in April at BBFW, PFW and Haute Couture week, Shanghai and for private appointments where needed.
Our focus
The Fashion Courtyard works in the following fields:
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Bridal gown, mainly hand-made and made-to-order
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Evening gown
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Special projects (including production, development)
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Social Media management and marketing consultancy, focused on Asian market
Our four pillars
Brands
They are our soul, our heart. We have a curated selection of brands with very different styles to give the world the opportunity to wear the finest fabrics, with dresses crafted entirely by hand, taking care of every detail.
Consulting
Special Projects in which we develop Strategy, together with Marketing and Commercial plans, tailored on Products and Brand needs.
Marketing
Celebrity Endorsement: Experience proves that local availability of styles is crucial for Stylist Agencies. The TFC already works with the main stylists in China and USA and has dressed celebrities like Dilraba, Nicki Minaj, Thalia, Nini or Nazha. Further we offer opening and management of Social Media accounts in all relevant Chinese platforms and Worlwide.